Our Story — Born to Climb

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Cycling has been at the heart of our family for decades. Since the early 1990s, we’ve competed in triathlons and raced mountain bikes in any event we could get to — often traveling hours just for the chance to line up at the start. As teenagers, we’d ride our mountain bikes 12 kilometers to school and back, sometimes racing each other home with heavy backpacks slung over our shoulders — just for fun.

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Weekends were for racing. The love of speed, the discipline of training, and the adrenaline of competition gave us something to talk about all week, right up until the next event. Those days shaped who we are — and the memories still fuel our passion.

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As we grew older, life pulled us in different directions — but riding brought us back together. On our travels abroad, we explored the world by bike, renting or bringing our own and discovering new roads in every country we visited. The best moments were always at the top: summiting a mountain pass, breathless, looking down at the landscape and feeling — if only for a moment — like we were on top of the world.

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Over countless coffee stops, we dreamed of creating something of our own — a brand that captured the feeling we lived for. We knew one thing for certain: climbing was at the core of our passion. While some avoid the ascent, for others — like us — it’s a way of life. There's a purity in the effort, a clarity that comes with every pedal stroke upward.

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One summer, while climbing Passo Campolongo through the charming town of Corvara in northern Italy — surrounded by towering passes and unforgettable views — we knew our brand had to honour the terrain that gave us so much. And it had to carry a name that reflected the essence of what we love most.

 

Salita — the Italian word for “climb.”​............And so, SALITA was born.

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Like the many riders we’ve met along the way — through blue skies, storms, tough days in the saddle, and shared stories at the summit — one thing always stood out: a deep love for the climb.

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Our team is strong. Our vision is clear. Climbing demands resilience, focus, and belief. But the reward is worth every effort.

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We’re Salita Sports — and we’re here to ride higher, together.